Merch, or merchandise as it is actually called, has a (well-deserved) bad reputation. Should a responsible player like Bokhari sell merch products when everyone is talking about consuming less and recycling more? Well, we have also asked ourselves that question.
We believe that we all have a responsibility to contribute to smarter consumption. And be conscious in the choices we make. This means choosing quality over quantity, choosing products that last – and choosing a supplier and producer who has full control at all stages. A supplier that not only delivers quality products, but also ensures safe workplaces for women and men, and schooling for their children.
We believe that if merch products are to have the right of life, then they must be well thought out and useful. This is how we want to contribute to redefining merch. For a Bokhari merch product is so much more.